If you stumble upon this site, then you may already be familiar with rater jobs, but just in case, I will tell you a little bit about them and also how you get a job like this.
I worked as an ad rater for over a year, so I do have personal experience with this one!
What is an Ad Rater?
The official job is usually referred to as an Ad Quality Rater. When someone types a query, or search term, into a search engine (for instance “the best flat screen TVs”), that search engine has an algorithm that tries to provide a user with the best web search result for that query.
Since it’s an algorithm and it’s coded, there will always room for improvement. The search engines are constantly trying to keep up with changes to technology and how they think people are looking for things online.
These algorithms are really good, but nothing is as good as a human perspective. That’s where Ad Quality Raters come in! They are basically search engine algorithm spot-checkers. (I dare you to say that 10 times fast.)
What does an ad quality rater do?
An ad quality rater looks at a query, and then looks at the subsequent landing page that someone would see for that search term. Then they rate how relevant it is.
I’ll try to give you an idea of the screen that would pop up without giving too much information (due to signing a non-disclosure form).
On the left side would be my search term and under that are different ratings. On the right side is the web page related to that search term. After viewing both sides and doing some additional research, I would then pick a rating that would best fit the web page.
As an ad rater, you are essentially helping the search engines make better choices when it comes to serving web pages to the end user. That’s pretty cool, right? I think so!
There are some definite benefits of getting an ad rater job. Here are a few:
- Work when you want and where you want, as long as you work the minimum amount of time (at least this was true for the company I worked for. Other companies may do things a bit differently).
- Pay is really good for the type of work that you do. I can’t say how much exactly, but it’s more than minimum wage.
- You feel good knowing that you’re important in helping to create a better online world.
Yea, there are some downsides unfortunately!
- The work is tedious. You’re pretty much doing the same thing over and over and over again for at least 2-4 hours a day.
- You have to be quick and meet minimum requirements.
- You have to keep up with the training (you don’t get paid for this part) and make sure you keep up your quality of work. You get a quality score that must be above a certain percentage.
- You may get dinged for something that’s not your fault and your score could decrease.
How they keep track of how you’re doing.
When you rate ad pages, there are a few ways that they keep track of how you’re doing. (At least for the company that I worked for.)
One way is Real-Time Audits of your work. These are search terms and subsequent web pages that were intentionally placed within your actual search terms. These have already been rated by a senior auditor and it will tell you directly if your rating is correct or not.
The other way is regular audits of your work. This happens after your work has already been completed. Someone goes in to your work, spot checks a few and then next time you log into the system you will see if your ratings were correct or not.
The good thing about both of these is that they provide an explanation of why the ad should be rated a certain way. So you can continue to learn and refine your thinking.
Finally, the system also keep track of how many ratings you do in a period of time. You have to hit a certain amount pages and keep up with that consistently. So you have to be really quick at researching and rating.
Being an ad rater is interesting because you have to leave your personal opinion to yourself. You are given a lot of study material and a huge list of rules to follow.
Once you send in your resume and they contact you (which, by the way, usually takes a LONG time), they will then send you a bunch of study materials related to the work. You will need to study them and learn how everything works. Because you will be tested.
I actually failed my first test. They allowed me to take the test again, and I was close enough that they allowed me to pass.
it’s harder than you may think.
Because there are rules. And rules. And rules to follow. So many different rules!
Once you pass the test, you can start working, but they may start you off with just a little bit of work at first. You may get ramped up as you get used to everything and get a little faster.
My personal opinion.
As I mentioned, I was a rater for over a year. I thought it was a good experience overall. The flexibility was absolutely awesome. I could work whenever I wanted. The pay was great for what I was doing.
I also enjoyed viewing different web sites and it gave me ideas for things to write about for my affiliate marketing sites.
I have nothing but positive things to say for the company that I worked for (Lionbridge). They were always responsive over email, they paid on time and they were very helpful and supportive.
However, I had two big issues with this job. The main one, and the reason I could no longer do it, is that it’s not compatible with a Mac. When I first started, I had a Toshiba. I got a Mac sometime after and I made it work for some time with additional software, but eventually, the technology issues were too much.
The other issue was that this job is t.e.d.i.o.u.s. with a capital T. After looking at web sites with car parts over and over and over again, I just couldn’t bring myself to do more than the minimum 10 hours a week. And even that was a struggle.
How to get an ad rater job.
This certainly isn’t a terrible job by any means, and I would encourage you to try it if you’re interested. I even did it with my kids in the room screaming at the top of their lungs. You don’t need a quiet environment like a customer support type job. (Although, you still need to concentrate and think about what you’re doing! I would try to do as much as I could without my kids in the room.)
There are four main companies that have these types of jobs:
You’ll have to fill out an application, provide your resume and a cover letter.
After that, you just have to kind of sit and wait. Unfortunately, you can wait for a really long time. I probably got a notification for my job that they were interested at least a couple of months after I put my resume in. (I don’t remember the exact details. It’s been a while now!)
My guess is it’s because they get A LOT of resumes. So you’ll have to be patient.
Once they indicate they’re interested, you’ll need to do a bunch of paperwork just like any other job. You’ll fill out a W4, a non-disclosure, direct deposit information. All the usual stuff.
For me, they didn’t have any jobs when they hired me, so I had to wait it out a little longer. The jobs eventually came and there was plenty to do from there.
As I said, I think being an ad rater was a good experience for the most part. It wasn’t something I could see myself doing for the rest of my life, but it helped with the bills while I was home with my kids for over a year.
Buuuut… I really enjoy affiliate marketing so much more because it’s really exciting and fun to me. It’s not tedious at all! I get to write about things that interest me (like this article). I also love this training site and community that I belong to. They have taught me everything I know!
What do you think? Do you still want an ad rater job? Do you have any more questions about it? Leave me a note below if you do!